{"id":813,"date":"2018-10-07T18:53:45","date_gmt":"2018-10-07T18:53:45","guid":{"rendered":"http:\/\/fjkoloffon.com\/anotaciones\/?p=813"},"modified":"2025-05-09T21:31:21","modified_gmt":"2025-05-10T03:31:21","slug":"quan","status":"publish","type":"post","link":"https:\/\/fjkoloffon.com\/anotaciones\/quan\/","title":{"rendered":"El cu\u00e1n"},"content":{"rendered":"<p>Cuando uno pasa la noche en vela escribiendo es porque tiene algo importante que decir. Exactamente a la 1 a.m., Jerry Maguire comenz\u00f3 a escribir su\u00a0<i>mission statement<\/i>, documento que conten\u00eda una declaraci\u00f3n de lo que consideraba deb\u00eda ser la misi\u00f3n de SMI, la agencia de promoci\u00f3n de deportistas para la que trabajaba, y mismo que deriv\u00f3 en su despido unos d\u00edas despu\u00e9s.\u00a0<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\"  id=\"_ytid_16250\"  width=\"758\" height=\"426\"  data-origwidth=\"758\" data-origheight=\"426\" src=\"https:\/\/www.youtube.com\/embed\/TohbD69ugSA?enablejsapi=1&#038;autoplay=0&#038;cc_load_policy=0&#038;cc_lang_pref=&#038;iv_load_policy=1&#038;loop=0&#038;rel=1&#038;fs=1&#038;playsinline=0&#038;autohide=2&#038;theme=dark&#038;color=red&#038;controls=1&#038;disablekb=0&#038;\" class=\"__youtube_prefs__  epyt-is-override  no-lazyload\" title=\"YouTube player\"  allow=\"fullscreen; accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\"><\/iframe><\/p>\n<p>\u201cLas cosas que pensamos y no decimos (el futuro de nuestro negocio)\u201d fue el t\u00edtulo del texto del que imprimi\u00f3 y engargol\u00f3 en un centro de copiado veinticuatro horas, para deslizarlo, antes de que saliera el sol, por debajo de la puerta de las habitaciones de los otros 110 agentes deportivos que asistieron a la junta anual de SMI.<\/p>\n<p>\u201cCon tantos clientes hemos olvidado lo importante\u201d, se le\u00eda en una de las 25 cuartillas. \u201cMenos clientes, menos dinero, m\u00e1s atenci\u00f3n. Cuidemos m\u00e1s a los clientes, pero tambi\u00e9n a nosotros\u201d, y concluye con un consejo de Dicky Fox, gur\u00fa de los representantes de deportistas: \u201cLa clave de este negocio son las relaciones personales\u201d.<\/p>\n<p>Jerry hab\u00eda perdido la habilidad para decir mierda, toda esa sarta de sandeces que suelen sostener una conversaci\u00f3n de negocios, una pl\u00e1tica con un jefe o una llamada de seguimiento con un cliente, a quienes siempre decimos lo que esperan o\u00edr y no lo que nos gustar\u00eda que escuchen. As\u00ed, en un arrebato nocturno de emoci\u00f3n, Maguire se sincer\u00f3, pero en la ma\u00f1ana, cuando sali\u00f3 del elevador y vio a lo lejos en el lobby a todos los colaboradores de SMI con su manuscrito, sinti\u00f3 como si hubiera bajado desnudo y no supo d\u00f3nde meterse. Me record\u00f3 una vez que, tambi\u00e9n de madrugada en un arranque de sentimientos, le declar\u00e9 mi amor a alguna enamorada y al d\u00eda siguiente quer\u00eda esconderme porque ella hab\u00eda tenido sus reservas.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Cuesta mucho establecer una comunicaci\u00f3n sincera, transparente, nos deja vulnerables, nos expone, nos vuelve un poco paranoicos. Pero cuando desafiamos el temor al qu\u00e9 dir\u00e1n en medio de esos instantes de \u00e9xtasis y nos atrevemos a lanzar una declaraci\u00f3n profunda al Universo, todo a nuestro alrededor cambia aunque no nos demos cuenta y alteramos de una u otra forma\u00a0<i>el sistema<\/i>.<\/p>\n<p>El lunes siguiente en la oficina, Jerry Maguire se llev\u00f3 un golpe de realidad y sus jefes lo corrieron despu\u00e9s de leer su propuesta de menos clientes y menos dinero. Entonces, aterrado, abri\u00f3 su propia agencia y se qued\u00f3 con un solo cliente, pero con todo el \u201c<i>quan<\/i>\u201d, esa mezcla poderosa de amor, honestidad, inspiraci\u00f3n y certeza.<\/p>\n<p><iframe loading=\"lazy\"  id=\"_ytid_24304\"  width=\"758\" height=\"426\"  data-origwidth=\"758\" data-origheight=\"426\" src=\"https:\/\/www.youtube.com\/embed\/Sl4btQ2yLME?enablejsapi=1&#038;autoplay=0&#038;cc_load_policy=0&#038;cc_lang_pref=&#038;iv_load_policy=1&#038;loop=0&#038;rel=1&#038;fs=1&#038;playsinline=0&#038;autohide=2&#038;theme=dark&#038;color=red&#038;controls=1&#038;disablekb=0&#038;\" class=\"__youtube_prefs__  epyt-is-override  no-lazyload\" title=\"YouTube player\"  allow=\"fullscreen; accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\"><\/iframe><\/p>\n<p>Ayer en una junta con una potencial clienta me sincer\u00e9 y le dije que alucino a los influencers burdos y que no quiero trabajar m\u00e1s campa\u00f1as publicitarias absurdas, no m\u00e1s contenidos huecos ni mensajes a mansalva para ganar millones de seguidores empedernidos.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>La noche previa hab\u00eda visto Jerry Maguire, una de mis pel\u00edculas favoritas, y tuve la certeza de que hoy, m\u00e1s que nunca, el futuro est\u00e1 en el\u00a0<i>quan<\/i>. La clave en el negocio de los deportes, de la publicidad y en el de la vida, son las relaciones personales.<\/p>\n<p><iframe loading=\"lazy\"  id=\"_ytid_41863\"  width=\"758\" height=\"426\"  data-origwidth=\"758\" data-origheight=\"426\" src=\"https:\/\/www.youtube.com\/embed\/E8cHiohfT0k?enablejsapi=1&#038;autoplay=0&#038;cc_load_policy=0&#038;cc_lang_pref=&#038;iv_load_policy=1&#038;loop=0&#038;rel=1&#038;fs=1&#038;playsinline=0&#038;autohide=2&#038;theme=dark&#038;color=red&#038;controls=1&#038;disablekb=0&#038;\" class=\"__youtube_prefs__  epyt-is-override  no-lazyload\" title=\"YouTube player\"  allow=\"fullscreen; accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\"><\/iframe><\/p>\n<pre><a href=\"https:\/\/www.eluniversal.com.mx\/columna\/fj-koloffon\/universal-deportes\/el-quan\">Columna publicada en peri\u00f3dico El Universal<\/a>.\r\nTwitter: <a href=\"http:\/\/twitter.com\/FJKoloffon\">F.J. Koloffon<\/a> \r\nFB: <a href=\"http:\/\/facebook.com\/FJKoloffon\">\/FJKoloffon <\/a>\r\nContacto: fjkoloffon@fjkoloffon.com<\/pre>\n<p>Aqu\u00ed pueden consultar el\u00a0<a href=\"http:\/\/www.theuncool.com\/2016\/04\/25\/jerry-maguire-mission-statement\/#more-12161\">mission statement<\/a>\u00a0completo de Jerry Maguire.<\/p>\n<p><iframe loading=\"lazy\"  id=\"_ytid_77619\"  width=\"758\" height=\"426\"  data-origwidth=\"758\" data-origheight=\"426\" src=\"https:\/\/www.youtube.com\/embed\/1lWJXDG2i0A?enablejsapi=1&#038;autoplay=0&#038;cc_load_policy=0&#038;cc_lang_pref=&#038;iv_load_policy=1&#038;loop=0&#038;rel=1&#038;fs=1&#038;playsinline=0&#038;autohide=2&#038;theme=dark&#038;color=red&#038;controls=1&#038;disablekb=0&#038;\" class=\"__youtube_prefs__  epyt-is-override  no-lazyload\" title=\"YouTube player\"  allow=\"fullscreen; accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\"><\/iframe><\/p>\n<figure id=\"attachment_808\" class=\"wp-caption alignnone\"><a href=\"http:\/\/fjkoloffon.com\/anotaciones\/wp-content\/uploads\/2018\/10\/IMG_4182.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-808\" src=\"http:\/\/fjkoloffon.com\/anotaciones\/wp-content\/uploads\/2018\/10\/IMG_4182-111x300.jpg\" alt=\"El Quan\" width=\"111\" height=\"300\" srcset=\"https:\/\/fjkoloffon.com\/anotaciones\/wp-content\/uploads\/2018\/10\/IMG_4182-111x300.jpg 111w, https:\/\/fjkoloffon.com\/anotaciones\/wp-content\/uploads\/2018\/10\/IMG_4182-768x2073.jpg 768w, https:\/\/fjkoloffon.com\/anotaciones\/wp-content\/uploads\/2018\/10\/IMG_4182-379x1024.jpg 379w, https:\/\/fjkoloffon.com\/anotaciones\/wp-content\/uploads\/2018\/10\/IMG_4182.jpg 818w\" sizes=\"auto, (max-width: 111px) 100vw, 111px\" \/><\/a><figcaption class=\"wp-caption-text\">El quan<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Cuando uno pasa la noche en vela escribiendo es porque tiene algo importante que decir. Exactamente a la 1 a.m., Jerry Maguire comenz\u00f3 a escribir&hellip;<\/p>\n","protected":false},"author":4,"featured_media":809,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[427,425,155,57,7,424,36,423,426,50],"class_list":["post-813","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-anotaciones-de-un-astronauta-terrestre","tag-agente-de-deportistas","tag-agente-deportivo","tag-el-astronauta-terrestre","tag-el-trompetista","tag-fj-koloffon","tag-jerry-maguire","tag-koloffon","tag-quan","tag-representante-de-deportistas","tag-storytelling"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.7 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Quan<\/title>\n<meta name=\"description\" content=\"Con tantos clientes hemos olvidado lo importante. Menos clientes, menos dinero, m\u00e1s atenci\u00f3n. Cuidemos m\u00e1s a los clientes, pero tambi\u00e9n a nosotros.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fjkoloffon.com\/anotaciones\/quan\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El cu\u00e1n\" \/>\n<meta property=\"og:description\" content=\"Con tantos clientes hemos olvidado lo importante. Menos clientes, menos dinero, m\u00e1s atenci\u00f3n. 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